Exigo provides the premier platform-as-a-service (PAAS) solution for the direct selling industry, supporting the top companies in the market. The challenge was to evolve existing branding to create a cohesive brand platform that articulates Exigo's technological superiority and open platform architecture. The brand identity was evolved to represent a forward-thinking mentality. Custom illustrations were created to reinforce these brand distinctives. These elements, along with a refined messaging base, were translated to marketing and developer websites.
Work done at Tractorbeam